H-E-B invited WBCA to its Sampling Showcase

H-E-B invited WBCA to its Sampling Showcase

760x310 Heb Taste

The Washington’s Birthday Celebration Association (WBCA) took part in the H-E-B Showcase Sampling event this past Thursday, September 1, 2016 at H-E-B (Laredo 4) 210 E. Del Mar.

The event offered an array of healthy foods to sample at various stations throughout the store. There were a total of five different stations which included gluten free brownie bites, Central Market Veggie Chips, Hummus, and much more!

“The focus of this event is to provide an experience of healthier food selections and organics for youth and their families,” said Yvonne Loflin, Border Region Public Affairs Specialist. “The event benefits non-profit organizations, such as WBCA, as well.”

H-E-B and WBCA volunteers provided a flyer “passport” to all guests and were asked to sample all the food stations during the two-hour event. After the guests completed the passport, all they had to do is turn it in. For every flyer that got turned in by participants who sampled the tasting showcase, H-E-B made a sponsorship donation to WBCA. All participants received a free goody bag of WBCA souvenirs after visiting the stations. WBCA collected over 220 flyers within a two-hour period and was awarded with a $5,000 check from H-E-B.

“We are thankful to have sponsors such as H-E-B, who share the same ideology as WBCA – to give back to our community. This was a great event and we’re glad to have had such a great turnout. H-E-B has been a long-time supporter of WBCA and our WBCA H-E-B Fireworks Extravaganza would not be possible without their sponsorship. We are grateful for all of our sponsors and excited for what’s in store for the 120th Celebration,”

said Eddie Villarreal, WBCA president.

The WBCA is gearing up for its 120th Celebration which will kick-off Jan 19, 2017 and run through Feb. 20th. Throughout the years, the Celebration has grown to be over a month long and consists of parades, dazzling pageants, fireworks, a carnival, an air show, a sizzling jalapeño festival and much more. Combined, WBCA events attract nearly 500,000 residents and visitors, and contributes an estimated $14 million every year to the local economy.