Call it the festival within the festival. Now in its 38th year, the Jalapeño Festival Sponsored by La Costeña pays tribute to that most beloved of Laredo delicacies, the potently spicy little jalapeño pepper. The WBCA™ Jalapeño Festival Sponsored by La Costeña through its 38 years has given fans some of their most memorable concert experiences. The late Tejano queen, Selena, delivered what many call her best Laredo performance back in 1995. It was certainly a show for the ages. Trisha Yearwood thrilled country music fans while Grammy winners, Grupo Fantasma brought the house down with their impressive live set.