WBCA Earns Top Honor at the State Level for Second Year in a Row

WBCA Earns Top Honor at the State Level for Second Year in a Row

LAREDO, TX – The Washington’s Birthday Celebration Association received the highest and most prestigious award for excellence in marketing at the state level for the second year in a row with the Kaliff Zenith Award; It was another banner year for WBCA, as the Association celebrated a total of 50 top honors at the 27th Annual Texas Festivals and Events Association Marketing Awards competition held virtually this year.

In addition to the coveted Kaliff Zenith Award, the Association, which competed against other festivals across the state of Texas, garnered a total of twenty-one first-place plaques, seventeen second-place awards; and twelve third place honors.

“We’re proud of the Celebration and we’re especially proud that we get to showcase not only the Celebration but our great city of Laredo by competing against the best festivals and celebrations in Texas,” said WBCA President Natalie Hernandez.  “It just speaks volumes to the great work the organization does and the city pride it displays by competing and winning against the largest Celebrations and Festivals around.”

“None of the awards and recognitions would’ve been possible without the consistent support from its board members, its volunteers, its Sponsors, the City of Laredo, Webb County and the WBCA staff”, she continued.

The TFEA Marketing & Communications Awards program recognizes excellence in event promotion and communication campaigns and is open to all members of the organization.

While 2020 was a year which saw many events postponed, some Texas Festival and Events were able to celebrate before the pandemic and virtually after the pandemic arrived.  It is those events that the Texas Festivals & Events Association opened their Annual Kaliff Marketing Awards to, for events that were held from June 1, 2019 through the May 31, 2020.  The award competition, which recognizes the best of the best amongst the various Texas festivals and events, is the highlight of the annual TFEA summer conference, which was also postponed.  However, the show must go on and this year’s award ceremony, like so many things this year, was held virtually, airing live on the City of McAllen’s own MCN 1300, which was livestreamed throughout the state.

The TFEA Marketing Awards program recognizes excellence in marketing campaigns used to promote festivals and events. The entries were judged by a panel of marketing, public relations, web design and festival professionals; all festivals were fairly judged with others within their same budget category.

“The goal for festivals and events is to create memorable experiences and signature destination events that are unrivaled in their entertainment value, as well as all the other elements associated with such programs,” said Kay Wolf, Executive Director of TFEA, a professional trade association for festival and event planners, volunteers and suppliers from across Texas.

TFEA is an official affiliate of the International Festivals & Events Association, the premier professional association supporting festival and event leaders worldwide.  For more information about TFEA, visit www.tfea.org or find the association on Facebook.

The complete list of awards received by WBCA are as follows:

Gold

  1. Kaliff Zenith Award
  2. Best Organization E-Newsletter
  3. Best Miscellaneous Multimedia
  4. Best Social Media Site
  5. Best Festival/Event Mobile Application
  6. Best Single Digital/Social Ad – WBCA Stars & Stripes Air Show Spectacular Sponsored by Miller Lite
  7. Best Event Program – Mr. South Texas Luncheon Hosted by Texas Community Bank
  8. Best Newspaper Insert/ Supplement – ByGeorge Magazine
  9. Best Miscellaneous Printed Materials (Single Page) – WBCA Stars & Stripes Air Show Spectacular Sponsored by Miller Lite
  10. Best Cover Design – WBCA Program Book
  11. Best Single Newspaper Display Ad – WBCA Stars & Stripes Air Show Spectacular Sponsored by Miller Lite
  12. Best Ad Series
  13. Best Commemorative Poster – “Tradition’s Glow” by Danny Medellin
  14. Best Event Promotional Photograph – WBCA Stars & Stripes Air Show Spectacular Sponsored by Miller Lite
  15. Best Outdoor Billboard – WBCA Stars & Stripes Air Show Spectacular Sponsored by Miller Lite
  16. Best Event Invitation – WBCA Membership BBQ
  17. Best T-Shirt Design – WBCA Jalapeño Festival Sponsored by La Costeña
  18. Best Educational Program – AHT George Washington Performance Sponsored by Castellano & Carpenter Dental Associates
  19. Best Event Within an Existing Festival – La Costeña Jalapeño Eating Contest
  20. Best Press/Media Kit
  21. Most Creative/Effective News Stunt – Stripes® Media/Celebrity Jalapeño Eating Challenge

Silver

  1. Best TV Promotion – WBCA Stars & Stripes Air Show Spectacular Sponsored by Miller Lite
  2. Best Radio Promotion – WBCA Jalapeño Festival Sponsored by La Costeña
  3. Best Event Website – WBCA Stars & Stripes Air Show Spectacular Sponsored by Miller Lite
  4. Best Single Digital/Social Ad – WBCA Jalapeño Festival Sponsored by La Costeña
  5. Best Digital/Social Ad Series
  6. Best Event Program – AHT George Washington Performance Sponsored by Castellano & Carpenter Dental Associates
  7. Best Promotional Brochure
  8. Best Miscellaneous Printed Materials (Multiple Page) – WBCA Pipes & Stripes Car Show Sponsored by VitalMed Urgent Care
  9. Best Miscellaneous Printed Materials (Single Page) – Overall
  10. Best Company Image Pieces
  11. Best Cover Design – ByGeorge Magazine
  12. Best Single Newspaper Display Ad – WBCA Jalapeño Festival Sponsored by La Costeña
  13. Best Single Magazine Display Ad – Dinner with the President Hosted by Falcon Bank
  14. Best Ad Series
  15. Best Event Promotional Photograph – Anheuser-Busch Washington’s Birthday Parade
  16. Best Outdoor Billboard  – Anheuser-Busch Washington’s Birthday Parade
  17. Best Giveaway Item – WBCA Founding Fathers 5K Run & Wellness Fair

Bronze

  1. Best TV Promotion – Overall
  2. Best Event Video Promotion – WBCA Stars & Stripes Air Show Spectacular Sponsored by Miller Lite
  3. Best Radio Promotion – WBCA President’s Cup Golf Tournament Sponsored by Vantage Bank
  4. Best Event Website – WBCA Jalapeño Festival Sponsored by La Costeña
  5. Best Single/Digital/Social Ad – – WBCA President’s Cup Golf Tournament Sponsored by Vantage Bank
  6. Best Miscellaneous Printed Materials (Multiple Page) – WBCA President’s Cup Golf Tournament Sponsored by Vantage Bank
  7. Best Miscellaneous Printed Materials (Single Page) – WBCA Carnival Sponsored by McDonald’s of Laredo
  8. Best Company Image Pieces
  9. Best Single Newspaper Ad – H-E-B Fireworks Extravaganza
  10. Best Single Magazine Display Ad – Mr. South Texas Luncheon Hosted by Texas Community Bank
  11. Best Promotional Poster – WBCA Stars & Stripes Air Show Spectacular Sponsored by Miller Lite
  12. Best Outdoor Billboard – H-E-B Fireworks Extravaganza

The Washington’s Birthday Celebration, founded in 1898, is the largest Celebration of its kind in the United States.  Throughout the years, the Celebration has grown to be over a month long and consists of parades, dazzling pageants, fireworks, a carnival, an air show, a sizzling Jalapeño Festival and much more.  Combined, WBCA events attract nearly 500,000 residents and visitors, and yearly contributes an estimated $14 million to the local economy.

For additional information, visit wbcalaredo.org or e-mail wbca@wbcalaredo.org, contact the WBCA office at (956) 722-0589, or visit 1819 E. Hillside Road in Laredo, TX.