The WBCA Jalapeño Festival, sponsored by La Costeña, is a two-day event that delivers sizzling entertainment, spicy contests, and unforgettable performances. Watch the exciting Jalapeño Eating Contest sponsored by La Costeña, enjoy live music, and take part in the fun as the festival celebrates South Texas culture. With food, drinks, and games, it’s one of the most popular events in the WBCA lineup.