129 Years of Celebration · Laredo, Texas
"The Celebration with Something for Everyone!"
There is no better way to become a part of the Laredo community than by partnering with WBCA — South Texas's most beloved celebration for 129 years, backed by a documented ROI program that keeps sponsors coming back year after year.
Sponsors are embedded in WBCA's advertising campaign across TV, radio, digital, print, and outdoor — locally and in San Antonio, Houston, Corpus Christi, Dallas, RGV, and Monterrey. Your name runs in markets you'd otherwise have to buy separately.
Every sponsor receives a comprehensive Sponsor Binder at year's end — a fully customized breakdown of media value, impressions, and added value received on their specific investment. Real data. Real accountability. Zero guesswork.
WBCA is a multiple Gold & Silver TFEA/Kaliff Zenith Award winner — Texas' highest marketing honor for the state's #1 best-overall festival. Globally recognized with 17+ IFEA International Pinnacle Awards. Featured in National Geographic, Texas Monthly, and the Food Network.
From the Stars & Stripes Air Show to the Jalapeño Festival, the Washington's Birthday Parade to the Abrazo Ceremony — sponsor one event or the entire Celebration. Every audience, every budget.
WBCA builds true partnerships — not just logo placements. Sponsors receive activation rights, event participation, year-round media presence, full ROI documentation, and a seat at the table of Laredo's most beloved institution. Sponsors return because it works.
Laredo/Nuevo Laredo sits at the largest land port of entry in the Western Hemisphere, processing $300B+ in annual trade. WBCA uniquely reaches both U.S. and Mexican households simultaneously — a one-of-a-kind audience advantage no other Texas festival can offer.
Contracts are flexible and tailored to your brand's goals. Every level delivers documented ROI.
🥇 Top Tier
$50,000 & up
WBCA's highest sponsorship category. Title Sponsors receive the broadest marketing saturation across every channel. Your brand name is integrated into the event title, all advertising, on-site signage, TV and radio spots, social media, and the annual Sponsor Binder. Category exclusivity available. Ideal for banks, grocery retailers, energy companies, beer brands, and healthcare systems.
Custom packages available.(956) 722-0589
🥈 Event Level
$5,000 & up
Sponsor a specific WBCA event — the Jalapeño Eating Contest, Pipes & Stripes Car Show, Air Show, Fireworks Extravaganza, and more. Event sponsors receive prominent branding within that event's footprint: signage, program listings, social promotions, and activation rights. Perfect for local and regional brands targeting specific audiences.
28+ events available.Space is limited.
🤝 In-Kind
Up to $30K Value
Donate equipment, services, food, beverages, venue space, stages, or other resources in exchange for sponsor recognition equivalent to donated value. Great for media outlets, hotels, hospitality businesses, and service providers who prefer trade over cash commitments.
Trade & hybrid packagesavailable.
Every event is a distinct sponsorship opportunity with its own audience, title inventory, and activation potential.
Your Year-End Sponsor Binder Includes
At the conclusion of every Celebration, each participating sponsor receives a comprehensive Sponsor Binder — a fully customized report documenting exactly what their investment produced. No vague impressions. Real data, real value, real accountability, tailored to each sponsor's specific package.
This commitment to transparency is why sponsors trust WBCA year after year, and why our retention rate speaks for itself.
"The Washington's Birthday Celebration has been around for 129 years — it is the biggest festival in Laredo, Texas, part of a beloved tradition. Because of its notoriety, sponsors are guaranteed an ROI that exceeds expectations."
Our team personally handles every sponsorship relationship. Reach out to either of our sponsorship contacts directly, or fill out the form below and we'll be in touch within one business day.
Executive Director
Celina Alvarado
Sponsorship Contracts & Relations
Assistant Executive Director
Nino Cardenas
Marketing & Sponsorship Development
Website
wbcalaredo.org
Office
1819 E. Hillside Rd.Laredo, TX 78041
2027 Celebration
Jan 14 – Feb 28, 2027
Sponsorship inquiries open now