Sponsorship Opportunities
The Washington’s Birthday Celebration Association (WBCA) invites you to become part of one of the nation’s oldest and most unique patriotic celebrations. With more than 30 events over several weeks, the Washington’s Birthday Celebration brings together hundreds of thousands of attendees from throughout South Texas and Northern Mexico to celebrate community, culture, tradition, and patriotism — all in true Laredo style.
We believe every partnership is unique. Whether your company is looking to increase brand awareness, support community initiatives, entertain clients, engage employees, or align with one of South Texas’ premier events, WBCA offers customized sponsorship opportunities designed to meet your goals.
From high-profile signature events like the award-winning Jalapeño Festival Sponsored by La Costeña, the Stars & Stripes Air Show Spectacular, parades, fireworks, and community events, to specialty activations and VIP experiences, our team works closely with sponsors to create meaningful partnerships that deliver value long before and after the celebration.
Whether your focus is marketing, public relations, hospitality, community engagement, or charitable giving, we can tailor a sponsorship package that fits your organization and budget. WBCA welcomes both cash and in-kind sponsorship opportunities and values the long-standing partnerships that help make the Celebration possible year after year.
Available Sponsorship Benefits Include
Naming Rights
Attach your company or brand name to a WBCA signature event, activation, specialty area, or community initiative.
Advertising & Media Exposure
Exposure through radio, television, print, digital advertising, social media campaigns, and event promotions.
Website & Social Media
Recognition across WBCA digital platforms, including wbcalaredo.org and active social media channels with high audience engagement.
Printed Materials
Inclusion in official event programs, posters, signage, advertisements, schedules, and promotional collateral distributed throughout the Celebration.
Event Signage & Branding
Prominent on-site branding opportunities including entry towers, banners, stage signage, VIP areas, and activation spaces.
On-Site Activation Space
Booth space and experiential opportunities to engage directly with attendees and showcase your products or services.
Hospitality & VIP Experiences
Access to exclusive hospitality areas, VIP viewing locations, entertainment opportunities, and premium guest experiences.
Exclusivity Opportunities
Category exclusivity options available for select sponsorship levels and events.
Community Impact
Align your organization with one of Laredo’s most recognized nonprofit traditions and demonstrate your commitment to the community and region.
Sponsorship opportunities are available at multiple investment levels and can be customized based on your organization’s goals and desired level of involvement.