Become a Sponsor — Washington's Birthday Celebration Association 2027
129 Years of Celebration · Laredo, Texas
Partner With the
Largest Washington's
Birthday Celebration
in the Nation
"The Celebration with Something for Everyone!"
400K+Annual Attendees
$14MEconomic Impact
28+Annual Events
$540KSponsorships 2026
Why Sponsor WBCA
Your Brand. Half a Million Eyes.
An Engaged, Multi-Cultural Tradition.
There is no better way to become a part of the Laredo community than by partnering with WBCA — South Texas's most beloved celebration for 129 years, backed by a documented ROI program that keeps sponsors coming back year after year.
📺
$173K+ Annual Media Buy
Sponsors are embedded in WBCA's advertising campaign across TV, radio, digital, print, and outdoor — locally and in San Antonio, Houston, Corpus Christi, Dallas, RGV, and Monterrey. Your name runs in markets you'd otherwise have to buy separately.
📊
Documented Sponsor ROI
Every sponsor receives a comprehensive Sponsor Binder at year's end — a fully customized breakdown of media value, impressions, and added value received on their specific investment. Real data. Real accountability. Zero guesswork.
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Texas' Most Awarded Festival
WBCA is a multiple Gold & Silver TFEA/Kaliff Zenith Award winner — Texas' highest marketing honor for the state's #1 best-overall festival. Globally recognized with 17+ IFEA International Pinnacle Awards. Featured in National Geographic, Texas Monthly, and the Food Network.
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28+ Events to Choose From
From the Stars & Stripes Air Show to the Jalapeño Festival, the Washington's Birthday Parade to the Abrazo Ceremony — sponsor one event or the entire Celebration. Every audience, every budget.
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Real Community Partnership
WBCA builds true partnerships — not just logo placements. Sponsors receive activation rights, event participation, year-round media presence, full ROI documentation, and a seat at the table of Laredo's most beloved institution. Sponsors return because it works.
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Binational Audience
Laredo/Nuevo Laredo sits at the largest land port of entry in the Western Hemisphere, processing $300B+ in annual trade. WBCA uniquely reaches both U.S. and Mexican households simultaneously — a one-of-a-kind audience advantage no other Texas festival can offer.
Your Brand's Digital & Media Reach as a WBCA Sponsor
1.8MGoogle Ad Impressions (2026)
16KGoogle Campaign Clicks
632KFacebook Campaign Reach
1.65MFacebook Impressions
165KWebsite Pageviews (Season)
8+Out-of-Town Ad Markets
98%Sponsor Retention Rate
861Trained Event Volunteers
Sponsorship Levels
Three Ways to Partner
Contracts are flexible and tailored to your brand's goals. Every level delivers documented ROI.
🥇 Top Tier
Title Sponsor
$50,000 & up
WBCA's highest sponsorship category. Title Sponsors receive the broadest marketing saturation across every channel. Your brand name is integrated into the event title, all advertising, on-site signage, TV and radio spots, social media, and the annual Sponsor Binder. Category exclusivity available. Ideal for banks, grocery retailers, energy companies, beer brands, and healthcare systems.
Event Naming Rights
All Marketing Materials
TV & Radio Integration
On-Site Activation Space
Social Media Features
VIP Tickets
PA Announcer Mentions
Year-End ROI Binder
Category Exclusivity
Homepage Website Slider
🥈 Event Level
Event Sponsor
$5,000 & up
Sponsor a specific WBCA event — the Jalapeño Eating Contest, Pipes & Stripes Car Show, Air Show, Fireworks Extravaganza, and more. Event sponsors receive prominent branding within that event's footprint: signage, program listings, social promotions, and activation rights. Perfect for local and regional brands targeting specific audiences.
Event-Specific Branding
On-Site Signage
Program Listing & Ad
Social Media Mentions
10×10 Activation Booth
Event Tickets
Year-End ROI Report
🤝 In-Kind
In-Kind Sponsor
Up to $30K Value
Donate equipment, services, food, beverages, venue space, stages, or other resources in exchange for sponsor recognition equivalent to donated value. Great for media outlets, hotels, hospitality businesses, and service providers who prefer trade over cash commitments.
Goods/Services Donation
Media Trade Options
Sponsor Recognition
Website Listing
Program Credit
Flexible Terms
January 14 – February 28, 2027
Events Open for Sponsorship
Every event is a distinct sponsorship opportunity with its own audience, title inventory, and activation potential.
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Commander's Reception
Official Celebration Kick-Off
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George Washington Theatre Performance
~2,500 students · Educational
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Nightcap with Martha & George
21+ · Laredo Little Theatre
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WBCA Carnival
12-day family event
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Red, White & BBQ
State Championship · $10K Prize Purse
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H-E-B Fireworks Extravaganza
Free & open to the public
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Membership BBQ
Sponsor & member networking
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Pipes & Stripes Car Show
Annual classic & custom show
✈️
Stars & Stripes Air Show
Laredo International Airport
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IBC Youth Parade Under the Stars
Night parade · Est. 1972
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Jalapeño Festival
2-day · National headliners
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International Bridge Ceremony
Binational Abrazo · One of a kind
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Washington's Birthday Parade
Est. 1898 · 129-year tradition
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Mr. South Texas Luncheon
VIP · Civic leaders & dignitaries
⛳
President's Cup Golf Tournament
Corporate & community players
Your Year-End Sponsor Binder Includes
- Summary of all marketing expenditures on your behalf
- Full breakdown of "added value" received
- Samples of every print, TV & radio ad featuring your brand
- Digital campaign metrics (Google, Facebook, Spotify)
- Billboard and outdoor impressions data
- Social media engagement report
- On-site photo documentation of your activations
- ROI summary — investment vs. total documented media value
- Early renewal option with right of first refusal
Documented ROI, Every Time
The WBCA Sponsor Binder
At the conclusion of every Celebration, each participating sponsor receives a comprehensive Sponsor Binder — a fully customized report documenting exactly what their investment produced. No vague impressions. Real data, real value, real accountability, tailored to each sponsor's specific package.
This commitment to transparency is why sponsors trust WBCA year after year, and why our retention rate speaks for itself.
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Multiple Gold & Silver
TFEA/Kaliff Zenith Awards — Texas #1
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17+ IFEA International
Pinnacle Awards · Global Recognition
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ABA Top 100 Events
Named 3 Times
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National Geographic · NYT
Washington Post · Food Network
"The Washington's Birthday Celebration has been around for 129 years — it is the biggest festival in Laredo, Texas, part of a beloved tradition. Because of its notoriety, sponsors are guaranteed an ROI that exceeds expectations."
— Washington's Birthday Celebration Association · Laredo, Texas